The Car Market

Last summer, we went to Shanghai to research the development of the Chinese car industry during the past decades. We chose to focus on this specific sector, because the global car industry still seems to be mostly driven by car brands from the United States, Europe, Japan and South Korea. On first sight this is rather strange since the car industry is heavily depending on technology and labour, which are two of China’s most important selling points. This made that we wanted to research the reasons behind the absence of major Chinese car brands in the global car industry. Besides this, we specifically focused on the positions of Chinese car brands in their hometown market.

During the making of the video essay, we faced several obstacles. Firstly, we had to deal with a language barrier, since no one of us speaks Chinese. Secondly, we had to let go of our western perspective to understand the Chinese car market. The reason for this is that the Chinese lifestyle is not always interchangeable to the western lifestyle.

Besides gaining knowledge on our specific topic, we also learnt some things which are not necessarily correlated to the car industry. Letting go of our western perspective might have been a challenge, but it made us understand a bit of Chinese culture. Besides this, we learnt how keen China is on becoming a green country. This can for example be seen in the Chinese government investing fast amounts of money in the development of electric cars.

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